To counter Post Cereal’s Country Squares Kellogg came up with product that was initially called a Fruit Scone. It was designed to expand the range of items that could be cooked in a toaster.
The name was changed to Pop-Tart, which was inspired by the pop-art movement. Pop-Tarts have sugary fillings, which are sealed inside two layers of a pastry crust. Pop-Tarts were sold in the grocery stores in Cleveland, Ohio, Kellogg’s instructed store managers to stock the Pop-Tarts in the baked goods or baking supplies aisle and not in the cereal aisle, because they did not want Pop-Tarts to be substituted for cereal.
Post Cereals’ Country Squares failed to take off, but Pop-Tarts sakes were extremely successful when they were released in 1964. Pop-Tarts rapidly grew popular because of television commercial for them that featured a talking cartoon named Milton.
Over the years, some of the delicious flavors of Pop-Tarts have included Blueberry, Cherry Strawberry, Grape, Raspberry, Apple Cinnamon, Brown Sugar, Chocolate Fudge, Vanilla Crème, S’mores, and Peanut Butter and Jelly.
As of 2011, Kellogg produced thirty flavors of Pop-Tarts. The most popular flavors are frosted strawberry and frosted brown sugar cinnamon.
Pop-Tarts of Kellogg Company